MONROE ROADWAYS LAUNCHES NEW WEBSITE

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03/13/2012

Launch Completes New Corporate Rebranding Initiative

Monroe Roadways, Rochester’s leading site construction expert, announces the launch of its new corporate identity, which is being rolled-out across the Company’s operations this month. The new identity will be applied to equipment, signage, and all marketing/communications materials, including the launch of a new website that went live this week.

“As a regional leader in site construction, Monroe Roadways is committed to developing its brand and community reach in the most efficient ways possible,” said Monroe Roadways President, Jeff Taylor. “We pride ourselves on providing unparalleled customer service, with our experience and reliability being invaluable to any project. We feel our new corporate identity and website illustrates this pride.”

Operating as Monroe Roadways Inc. since 1963, the new modernized logo still features the memorable “wings” design, conveying company attributes of precise, efficient, fast and focused site development. Simply put…”Site Development Done Right.” The new website is easy to navigate, offers bold new graphics, and also allows customer’s access to content necessary to move their project in the right direction. The new web address is www.MonroeRoadways.com.

Rochester-based Forward Branding & Identity developed the customized content, interactive tools, and design for the new website, as well as providing the sleek new branding and identity. For more information on Forward Branding, please visit their website at www.ForwardBranding.com.

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